Bookings now open for marketing qualifications in Cumbria
Reading time: 5 minutes
You’ve heard the digital buzz phrases, such as ‘lead conversion’, ‘content’, ‘traffic’, ‘gamification’, ‘disruption’. If you’re not sure what they mean, you’re not alone. Marketers like to use these phrases to indicate that they know what they’re talking about. But do they really?
Mark Ritson wrote a controversial article for Marketing Week in 2016 in which he stated that such ‘experts’,
“are actually experts in just one area of marketing – communications. They sell it using a variety of new conceptual names, but this is what ancient professors used to call the promotional part of the marketing mix. Nothing wrong with that, but this is a very small part of marketing discipline – about 10% by my estimation.”
Ritson went on to say that the new breed of experts are big on tactics but light on market orientation, research, segmentation, positioning, brand equity, strategy and all the other rich substantive matter that makes up the remaining 90% of marketing once you take the promotional P out.
“I think before you become an expert/ninja/guru/visionary in marketing you should learn the discipline. I think before you start creating new rules and insights you should know what the existing ones are. I think before you explain how marketing is changing you should understand what it was before you started announcing the change. I think you need a qualification to be qualified.”
At Blue Shadow Marketing, we couldn’t agree more. A formal marketing qualification means a great deal and, increasingly in this digital age, qualified marketers are thin on the ground. Blue Shadow Marketing’s Managing Director, Kate Armstrong, values formal qualifications so much that she provides Chartered Institute of Marketing (CIM) and Digital Marketing Institute (DMI) tutoring for nesma.
nesma is the only training centre in the region to be certified by all three professional bodies: CIM, Chartered Institute of Public Relations (CIPR) and the DMI. Each module at every level is designed to help marketers meet the demands of a challenging career by encompassing many different activities, assisting them in expanding their knowledge and skills to advance their careers and help their businesses grow.
Offering multiple courses, ranging from marketing innovation and social media marketing to GDPR fundamentals and SEO strategies, nesma’s modules are designed to advance careers and enhance skill sets.
Courses scheduled to start in September in Cumbria
The CIM Certificate in Professional Marketing is a course for the aspiring professional marketer who wishes to gain knowledge and skills to succeed and progress within a career in marketing. The nine-month course is full of contemporary marketing content to equip learners for the current global landscape. Successful completion of the Certificate will establish the knowledge, skills and understanding necessary to be able to perform at an operational level and to carry out an essential and successful marketing role within the workplace. The CIM Level 4 Certificate in Professional Marketing will give learners the ability to understand the wider role of marketing and how practical skills can be applied to career progression within the marketing profession. nesma offer daytime, evening, face-to-face and blended learning approaches.
The DMI Professional Diploma in Digital Marketing is a course for digital marketing practitioners, led by leading digital marketing professionals. The five-day course provides an in-depth and comprehensive introduction to the core essentials of digital marketing. Validated by the Digital Marketing Institute’s Industry Advisory Council, the learning content is informed and designed by experts and offers learners the opportunity to gain a globally recognised professional certification. Upon successful completion of a three-hour computer-based examination, candidates will be awarded the world’s most widely recognised digital marketing certification. You can take the DMI Diagnostic online test to see how you measure up.
The CIM Diploma in Professional Marketing is a course for the practising marketer working at an operational, supervisory or managerial level who wishes to develop their knowledge and skills across a range of areas to succeed and progress their career in marketing. This nine-month course is full of relevant, contemporary marketing content to equip learners for the current global landscape. Successful completion of the Diploma will establish the knowledge, skills and understanding necessary to be able to perform at a management level and to carry out an essential and successful marketing role within the workplace. The CIM Level 6 Diploma in Professional Marketing will give learners the ability to understand the wider role of marketing and how practical skills can be applied to career progression at strategic, operational and managerial levels. nesma offer daytime, evening, face-to-face and blended learning approaches.
Kate Armstrong is one of the practised tutors in Cumbria for the CIM and DMI qualifications. She has experience working for Virgin Retail, the Ford World Rally Team, the V&A Museum and the Imperial War Museum. She studied with nesma for the Level 6 CIM Professional Marketing Diploma (Digital Strategy) and has a Masters degree in Victorian Studies.
Kate, whose students have a 100% rate of a pass or higher, describes why she loves working with nesma students:
“I think digital marketing has created a tremendous opportunity for small businesses, empowering staff with no specialist marketing skills to communicate directly with customers. However, there are challenges in determining how best to navigate the ‘noisy’ digital arena. I use my skills to help steer them in the right direction, supporting them strategically, and advising them on critical actions to help move them forward. There’s nothing quite like the feeling of helping a business to flourish and fly.”
Not sure if these courses are right for you?
Come and have a chat with us at nesma’s Marketing Social on Tuesday 4 September at The Guild, Carlisle, from 5pm to 7:30pm.. The Social will be an opportunity to rub shoulders with others who are passionate about marketing and communication and, of course, have a few drinks. Be sure to come along! For more information, visit the event page on nesma’s website.