How to do a brand audit Technique 1: Gain Brand Insight From Your Customers

In our previous blog, we looked at the brand audit – introducing you to the auditing process and why it is important. Now, we’re going to be looking at how you put the theory into practice, introducing you to the first of three simple techniques that make up the brand audit. Technique 1 is gaining brand insight from your customers.

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Bookings now open for marketing qualifications in Cumbria

You’ve heard the digital buzz phrases, such as ‘lead conversion’, ‘content’, ‘traffic’, ‘gamification’, ‘disruption’.  If you’re not sure what they mean, you’re not alone.  Marketers like to use these phrases to indicate that they know what they’re talking about.  But do they really?

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