We’ve now reached the third and final technique in our series on ‘How to do a brand audit’. In our previous blogs, we’ve introduced you to techniques 1 and 2 of the auditing process, looking at gaining insight from your customers and social media channels. In this blog, we will be looking at gaining brand insight from your competitors.
In our previous blog, we introduced you to the first of our three simple techniques you can use to audit your brand. Technique 1 looked at how you can gain brand insight from your customers. Now, we are going to be looking at gaining brand insight from your social media channels.
In our previous blog, we looked at the brand audit – introducing you to the auditing process and why it is important. Now, we’re going to be looking at how you put the theory into practice, introducing you to the first of three simple techniques that make up the brand audit. Technique 1 is gaining brand insight from your customers.
You’ve heard the digital buzz phrases, such as ‘lead conversion’, ‘content’, ‘traffic’, ‘gamification’, ‘disruption’. If you’re not sure what they mean, you’re not alone. Marketers like to use these phrases to indicate that they know what they’re talking about. But do they really?